Hey there, creative educators and fresh faces in the teaching world! Ready to level up your teaching game by setting up your own website or online shop? 'Clicks & Bricks' is your go-to spot for all the nitty-gritty on creating a digital space that rocks. Whether you're showcasing innovative teaching tools, selling custom educational kits, or sharing your unique methods, we’ve got your back. Let’s make your teaching passion shine online while kicking some entrepreneurial goals. Ready, set, teach!

Choosing the Right Platform

When it comes to creating your teaching website, the platform you choose is your foundation. It’s like picking the right canvas for your masterpiece. Here’s a look at some of the best options out there.


WordPress is a powerhouse. It’s flexible, with tons of plugins to customize your site. You can integrate tools like Tutor LMS to manage your courses. Plus, with its vast library of themes, you can make your site look exactly how you want. However, it might feel a bit overwhelming if you're not tech-savvy. You'll need some patience and possibly a bit of help to get everything set up just right.


Wix is all about simplicity. It's a drag-and-drop builder, so you don't need to know any code. You can visually design your site and see changes in real-time. It also offers a variety of templates tailored for educational purposes. While it doesn’t have as many advanced features as WordPress, it’s perfect if you’re looking for a quick, easy start.


Squarespace stands out for its sleek, professional designs. It’s a bit more rigid than Wix, but the templates are beautiful and optimized for mobile. It also offers good customer support and integrates well with tools like Acuity Scheduling for booking and managing classes. If aesthetics are a priority, Squarespace is a great choice.

Key Considerations

  • Ease of Use: If you’re a beginner, Wix or Squarespace might be better due to their user-friendly interfaces.
  • Customization: For those who want total control and don’t mind a steeper learning curve, WordPress is unbeatable.
  • Integrations: Make sure the platform supports the educational tools you plan to use, like Tutor LMS, PayPal, or Mailchimp.

Choosing the right platform sets the stage for your online teaching success. Take your time to explore these options and pick one that feels right for you. Next, we'll dive into how to design a user-friendly site that your students will love.

Designing a User-Friendly Site

Creating a welcoming and efficient website for your online teaching business is crucial. Let’s break down the essential elements to ensure your site is not only visually appealing but also easy to navigate.

Clean and Simple Design Principles

A clutter-free design is key to providing a great user experience. Focus on a minimalist layout that prioritizes essential information. Users should easily find what they’re looking for without feeling overwhelmed. Stick to simple navigation menus, concise headings, and logical content organization.

Light-Colored Backgrounds and Consistent Typography

Light backgrounds enhance readability and create a pleasant browsing experience. Pair this with consistent typography to maintain a clean look. Choose easy-to-read fonts like Open Sans or Roboto and use a limited number of font sizes to avoid visual chaos. Contrasting text color with the background ensures clarity, making your content easy on the eyes​ (Web Designer Hub - Web Design Blogs)​​ (Hotjar)​.

High-Quality Images and Coherent Color Scheme

Visuals play a significant role in engaging your audience. Use high-quality images that are relevant to your content. Whether it’s photos of your teaching tools or snapshots from your classes, visuals can break up text and keep visitors interested. Ensure these images are optimized for fast loading to prevent slowing down your site​ (blog.icons8.com)​​ (Hotjar)​.

A consistent color scheme ties your site together and reinforces your brand identity. Use a palette that reflects your brand’s personality and is consistent across all pages. For instance, soft pastel colors can create a calm and inviting atmosphere, which is perfect for educational websites​ (Halo Lab)​​ (Flown Developer)​.

User-Friendly Navigation

Clear navigation is fundamental. Organize your content logically and ensure your menus are intuitive. Users should be able to find courses, resources, and contact information with ease. Consider adding a search bar to help users quickly locate specific content​ (Halo Lab)​​ (Flown Developer)​.

Mobile Responsiveness

With many users accessing websites on mobile devices, your site must be responsive. This means it should look and function well on screens of all sizes. Test your site on various devices to ensure a seamless experience. Mobile-friendly sites not only improve user satisfaction but also boost your SEO ranking​ (Web Designer Hub - Web Design Blogs)​​ (Flown Developer)​.

By focusing on these design principles, you can create a user-friendly site that supports and enhances your teaching business. Now that your site is looking great, it’s time to think about organizing your content effectively to maximize engagement and usability.

Creating and Organizing Content

Getting your content right is crucial for an effective teaching website. It’s all about making things easy for your visitors to find, understand, and enjoy. Here’s how to do it.

Structuring Your Website

First up, think about how you want to organize your site. This means creating a clear navigation hierarchy that guides users smoothly from one section to another.

1. Define Categories and Subcategories

  • Categories: Break your content into main themes or topics. For instance, if you teach multiple subjects, have categories like “Math,” “Science,” and “English.”
  • Subcategories: Further divide these into more specific areas, such as “Algebra” under Math or “Grammar” under English. This helps users find what they’re looking for quickly​ (Webflow)​​ (Yoast)​.

2. Use a Logical Structure

  • Hierarchical Model: This is where your homepage links to main categories, and each category breaks down into subcategories. It’s like a tree where the trunk is your homepage, and branches are the categories and subcategories​ (Webflow)​​ (Nizam Ud Deen Usman)​.
  • Flat Structure: For simpler sites, a flat structure where everything is accessible within a few clicks is often best. This keeps navigation straightforward and user-friendly​ (Kinsta®)​.

3. Navigation Menus and Internal Links

  • Main Menu: Place your main categories in the top navigation menu. This is the first place visitors look to find information.
  • Internal Links: Use links within your content to guide users to related topics. For example, a blog post on “Teaching Fractions” could link to a resource page on “Fraction Worksheets”​ (Yoast)​​ (Nizam Ud Deen Usman)​.

Writing Concise and Digestible Content

Visitors to your site are looking for clear, concise information. Here’s how to deliver it:

1. Break Information into Chunks

  • Short Paragraphs: Keep paragraphs short and to the point. This makes it easier for readers to scan and understand.
  • Headings and Subheadings: Use headings to break up content into sections. This not only improves readability but also helps with SEO by highlighting key topics​ (Webflow)​​ (Ahrefs)​.

2. Use Simple Language

  • Avoid Jargon: Use simple, everyday language. Remember, your audience includes kids and parents who may not be familiar with technical terms.
  • Direct and Clear: Get straight to the point. Don’t make readers wade through fluff to find the information they need​ (Kinsta®)​.

Essential Sections to Include

To make your site comprehensive and useful, include these key sections:

1. Courses

  • Course Pages: Detail what each course offers, including syllabus, materials, and objectives.
  • Sign-Up Forms: Make it easy for students to enroll in courses with clear, accessible forms​ (Nizam Ud Deen Usman)​​ (Kinsta®)​.

2. Blog Posts

  • Educational Articles: Share tips, teaching methods, and educational news. Regularly updated content keeps your site fresh and engaging.
  • Categories and Tags: Organize posts by relevant categories and use tags to help users find related content easily​ (Yoast)​​ (Ahrefs)​.

3. Student Resources

  • Downloads and Worksheets: Provide valuable resources like worksheets, study guides, and interactive materials.
  • Video Tutorials: Include video lessons to cater to different learning styles. Videos can make complex topics more digestible and engaging​ (Nizam Ud Deen Usman)​​ (Kinsta®)​.

By structuring your content thoughtfully and keeping it user-friendly, you can create a teaching website that not only attracts but also retains students. Up next, we’ll explore how to set up effective payment and registration systems to streamline your business operations.

Setting Up Payment and Registration Systems

When it comes to setting up your online teaching business, seamless payment and registration systems are crucial. Here’s how you can set them up to ensure your operations run smoothly and securely.

Payment Processing Options

PayPal and Stripe are among the most popular payment processors for online educators.

  • PayPal: Widely recognized and trusted, PayPal allows you to accept payments from students worldwide. It supports multiple currencies and offers features like invoicing and recurring billing, which are great for subscription-based classes.
  • Stripe: Known for its developer-friendly API, Stripe is perfect if you want to integrate payment processing directly into your website. It supports a variety of payment methods, including credit cards, bank transfers, and even local payment methods in different countries​ (Master Teaching Online)​​ (JIMMYESL)​.

Skrill and Xoom are other excellent options:

  • Skrill: Offers fixed fees and rapid money transfers. It’s highly secure and features two-factor authentication, making it a solid choice for international transactions​ (Master Teaching Online)​.
  • Xoom: A PayPal service that enables quick international money transfers. It includes a fee calculator to help you predict charges before processing payments​ (Master Teaching Online)​.

Setting Up Registration Forms and Booking Systems

Efficient registration systems save time and reduce administrative burden. Here are some top tools:

  • Ubindi: Designed for independent instructors, Ubindi handles class registrations, payments, and attendance. It’s simple to use and affordable, making it ideal for small-scale operations​ (Jotform Sale)​.
  • Enrollsy: This tool streamlines the entire registration process, eliminating the need for spreadsheets and paper forms. It also manages payments and client data seamlessly​ (Jotform Sale)​.
  • Jumbula: Known for its user-friendly interface, Jumbula automates administrative tasks like data input and invoicing, reducing errors and increasing efficiency. It also ensures secure payment processing compliant with GDPR and PCI DSS standards​ (Jumbula Blog)​.

Secure and User-Friendly Transactions

Security is paramount when handling online transactions. Ensure your chosen platform adheres to the latest security protocols. Look for features such as:

  • Encryption and two-factor authentication to protect user data.
  • PCI DSS compliance to guarantee safe handling of credit card information.
  • Real-time transaction processing to minimize delays and keep your cash flow steady​ (Master Teaching Online)​​ (Jumbula Blog)​.

Implementing these systems will not only make your business more efficient but also provide a smooth and secure experience for your students. With the right payment and registration tools in place, you can focus more on teaching and less on managing administrative tasks.

Marketing Your Teaching Business

Ready to get the word out about your teaching business? Whether you’re just starting or looking to expand, these strategies will help you attract students and build credibility.

Use of Social Media and SEO

Social Media is your playground. Platforms like Facebook, Instagram, TikTok, and Twitter are gold mines for reaching potential students. Start by creating engaging content that resonates with your audience. Use branded hashtags to boost visibility and encourage your community to share their experiences. For example, the University of Buffalo uses #UBTrueBlue to foster a sense of community pride​ (Think Orion)​.

User-generated content (UGC) can also be a powerful tool. Encourage your students to share their learning journeys on social media. This not only provides authentic content but also builds trust. Clemson University leverages UGC by having students and alumni share their experiences on their Instagram account​ (Think Orion)​.

SEO isn’t just for Google. Optimize your social media profiles by including relevant keywords in your bios and posts. For instance, include keywords and hashtags in your Instagram bio or Twitter handle to increase discoverability​ (Social Media Manager)​​ (WebFX)​. Also, make sure to use alt text for images to help platforms understand and rank your content better.

Incorporate Email Marketing Tools

Email marketing remains a robust tool for reaching your audience directly. Mailchimp is a fantastic platform for creating and managing your email campaigns. Segment your email list to tailor your messages to different groups—parents, students, and other educators. Share valuable content like new course announcements, educational resources, and exclusive offers.

Automate your email campaigns to save time and ensure consistent communication. For instance, you can set up a welcome series for new subscribers, nurturing them with valuable content and eventually converting them into paying students.

The Role of Testimonials and Reviews

Testimonials and reviews are the social proof you need to build credibility. Positive feedback from your students can significantly influence potential clients. Highlight these reviews on your website and social media channels. Encourage satisfied students to leave reviews on platforms like Google, Facebook, and Trustpilot.

Feature video testimonials to add a personal touch. These are particularly impactful as they show real people benefiting from your services. Clemson University, for instance, uses heartfelt captions and videos from students to attract more prospects​ (Think Orion)​.

Combining Efforts

Combining social media, SEO, email marketing, and leveraging testimonials can create a robust marketing strategy. Repurpose content across platforms to maintain consistency and reach a broader audience. For example, a blog post can be shared as a LinkedIn article, a series of tweets, and a video summary on Instagram​ (HubSpot Blog)​.

By integrating these tools and techniques, you'll effectively market your teaching business, attract more students, and build a credible online presence. Ready to see your teaching empire grow? Let's get started!

Engaging Your Audience

Creating engaging content is key to keeping your students hooked and excited about learning. Let's dive into some tips and tricks to make your online teaching sessions interactive and fun.

Creating Interactive Content

Quizzes and Polls: Incorporate quizzes at the end of your lessons to reinforce learning. Tools like Kahoot and Google Forms make it easy to create engaging quizzes. Edpuzzle allows you to embed quizzes directly into your videos, turning passive watching into active learning​ (Coursera)​​ (Faculty Focus)​.

Videos: Make your videos more engaging by adding interactive elements. Platforms like Edpuzzle and PlayPosit let you embed questions, prompts, and hotspots within your videos. Keep your videos short and focused, ideally under 10 minutes, and use a conversational tone to maintain student interest​ (Homepage - Educators Technology)​​ (Faculty Focus)​.

Regular Updates and Engagement

Keeping your content fresh and regularly updating your site is crucial. This not only keeps students engaged but also helps in building a loyal following.

Consistent Updates: Regularly add new materials, blog posts, or videos. This could include weekly tips, mini-lessons, or even a newsletter with the latest educational trends. Consistency helps in keeping your audience engaged and coming back for more.

Feedback and Interaction: Use forums or comment sections to create a space for student interaction. Encourage questions and discussions. Use tools like Disqus or BuddyPress to integrate community features into your site.

Virtual Classrooms and Live Sessions

Hosting live sessions and virtual classrooms can significantly boost engagement.

Live Classes: Use platforms like Zoom or Google Meet to host live classes. These sessions can include real-time Q&A, discussions, and collaborative projects. Make sure to record these sessions for students who cannot attend live​ (ID Widgets)​.

Virtual Field Trips: Incorporate virtual field trips using tools like Google Earth or Discovery Education. These trips can provide immersive experiences that bring learning to life and offer a break from traditional teaching methods​ (Faculty Focus)​.


Adding game-like elements can make learning more fun and engaging.

Badges and Leaderboards: Implement a point system or badges for completing tasks or participating in discussions. Classcraft and Quizizz are great tools for adding gamification elements to your teaching platform​ (ID Widgets)​.

Interactive Storylines: Create branching scenarios where students make choices that affect the outcome. This can be particularly effective in subjects like history or literature where students can explore different historical events or storylines​ (Faculty Focus)​.

Engaging your audience requires creativity and a willingness to experiment with different tools and methods. By incorporating interactive content, keeping your site updated, and hosting live sessions, you can create a dynamic and exciting learning environment. Ready to captivate your students and make learning an adventure? Let's get started!